It’s the age-old question: Sell more volume at a lower price or less volume at a higher price?
Atlanta’s NFL and MLS clubs, both owned by AMB Group, believe they have the answer after their first year in Mercedes-Benz Stadium. They drast... Continue reading
‘Fan first’ pays off for Falcons, United
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A comeback for XFL, but can it win?
Here comes Vince McMahon, confidently whistling past the football acronym graveyard. It’s a crowded plot, with well-known names like the XFL and USFL standing alongside lesser-known names like t... Continue reading
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Corona Extra saddles up as Derby’s import beer
Churchill Downs has signed a multiyear deal with Constellation Brands’ Corona Extra making it the official import beer of the Kentucky Derby.
Additionally, Churchill Downs has signed Boston Beer Co.’s Angry Orchard as the official hard c... Continue reading
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Race for U.S. Soccer presidency wide open
With less than two weeks until perhaps the most important election in U.S. Soccer’s history, the only thing that has become certain is that it’s anybody’s game.
“I can honestly say that this is going to go down as the crazies... Continue reading
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Tiger Shaw reshapes USS with inclusive approach
Tiger Shaw took over U.S. Ski & Snowboard in 2014 and has revamped the spawling organization’s structure, look and revenue prospects.
Courtesy of: U.S. SKI &am... Continue reading
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League to choose Super Bowl sites through single-city negotiations
In less than four months, NFL owners gather in Atlanta where they may choose a host city for Super Bowl 57 in 2023. Nothing terribly strange about that except in one significant way: Only one city is on the ballot.
Related stories:
• &... Continue reading
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In The Office: Coffee / The Strategic Agency
Photos by: PATRICK M C CARTHY
A floor below the busy Manhattan intersection of Mott and Broome streets, where the world’s finest horse-dra... Continue reading
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#TeamSaks makes for sharp-dressed marketing
Tom Ott (left), Alan Victor, Bob Papa and Bill Wynne help make up the force behind the effort to promote their wares while dressing up on-air talent and athletes.
Courtesy... Continue reading
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Five areas the XFL can exploit
While Vince McMahon was adamant that the new XFL will not compete with the NFL in any way, here are five areas of perceived weakness that the new league can exploit.
Photos by: ... Continue reading
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Sochi, Rio results halt IOC’s revenue growth
Domestic sponsorship at the Rio Games was $848 million, well short of its $1.2 billion goal.
GETTY IMAGES
The Sochi and Rio Games brought the global Ol... Continue reading
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NFL season timeline
Photo by: GETTY IMAGES
March 27: NFL owners approve the Raiders’ move to Las Vegas.
... Continue reading
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Cold North will turn Super Bowl Week hot
Maureen Bausch is the CEO of the Minnesota Super Bowl Host Committee and is typical Midwestern blunt and nice when asked what she wants the game coming to the Twin Cities to bring.
B... Continue reading
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QuintEvents to sell Open travel, hospitality
QuintEvents International is partnering with the R&A to sell ticket and travel hospitality packages at this year’s British Open, a new marketing approach for golf’s oldest championship.
Beginning with this year’s Open Champions... Continue reading
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Potential for big hot market creates short-term Eagles fans
T
here was an equal amount of Philadelphia Eagles and New England Patriots merchandise displayed across 400 booths at the Las Vegas Convention Center, but with the Patriots playing in their eighth ... Continue reading
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Meet the candidates for the U.S. Soccer presidency
Who votes?
Related stories ...
■ Race for U.S. Soccer presidency wide open
The more than 500 delegates in U.S. Soccer can be broken down primarily into four groups: The Youth Council, which is made up of national and state youth asso... Continue reading
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Key legal issues for esports player agreements
W ith the much anticipated 2018 launch of NBA 2K, the first esports league operated by a U.S. professional sports league, which already has 17 NBA teams participating, franchises are under even great... Continue reading
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8 markets we believe could host an XFL team
Major markets like Chicago, which hosted an XFL team in 2001 (above), will be a must. Also, markets abandoned by the NFL, such as St. Louis, could be prime areas to build a fan followin... Continue reading
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League sponsors wrap up activation plans for massive stage
A spot featuring Peter Dinklage and Morgan Freeman will promote the Doritos Blaze flavor and Mountain Dew Ice.
NFL corporate sponsors are finalizing act... Continue reading
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