Cartoon: On the hunt
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Has experience trumped sports in sponsorship market?
Editor’s note: This is the second of a two-part column about sports sponsorship.
I n our last column ( May 27-June 2, SportsBusiness Journal ), we wrote about North American sponsorsh... Continue reading
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Stadiums rush to beat the clock
With less than a year to go until the 2014 FIFA World Cup kicks off at Arena de São Paulo in Brazil, only six of the 12 World Cup stadiums have been completed, while the remaining six struggle to meet FIFA’s December deadline.
Construct... Continue reading
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How to integrate ballpark, arena with city’s urban personality
F or years, we as American sports architects have approached facility design with the goal of creating iconic, recognizable structures, the result of both client directive and the culture within our ... Continue reading
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Twins target midsize concerts with amphitheater-style setup
T he Minnesota Twins are using Target Field to test the need for a midsize amphitheater in the Minneapolis-St. Paul market.
The Twins, in conjunction with local promoter Sue McClean & Assoc... Continue reading
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Second-screen usage overstated?
A new study suggests that the usage of second screens while watching live sports has been overstated.
Just 4 percent of U.S. sports fans are using Internet-connected devices to follow live sports that they’re also watching on TV, according to ... Continue reading
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IBM doubles down at U.S. Open
In one tent on the sixth hole at Merion Golf Club, IBM hosted hundreds of clients and prospects in the U.S. Open’s corporate partner hospitality village. In two trailers on the other side of the... Continue reading
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Game length, big events on Turner’s mind
Turner Sports President David Levy strolled into the press conference prior to Game 1 of the NBA Finals in Miami with Commissioner David Stern and Deputy Commissioner Adam Silver . On this occasi... Continue reading
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Soup’s on as Matthews joins Campbell’s Chunky campaign
I n the NFL, linebackers substitute for wide receivers about as often as the Cleveland Browns win the Super Bowl — which is to say never.
Nonetheless, that’s the case in the latest ver... Continue reading
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Who’s on Roc Nation’s roster? Confusion upsets other agents
In less than three months, the attitude in the established sports agent world toward Jay-Z and his Roc Nation Sports has changed from one of almost contempt to resignation, as agents acknowledge they are likely to lose some of their clients to the rap ... Continue reading
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Star search
“I need an integrator,” Dennis Mannion said. “A master integrator.”
On the other end of the phone, Len Perna’s mental Rolodex started spinning.
It was September 2011. Nine months after leaving his position as COO o... Continue reading
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Agency seeking sponsors for Pac-12 rec departments
A Los Angeles agency has agreed to represent all of the Pac-12 Conference recreation departments in sponsorship sales.
Entertainment Management Group, the same firm hired to sell naming rights to UCLA’s Pauley Pavilion, will take the lead on s... Continue reading
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Judges’ comments appear to favor NFL retirees, their appeal in case against NFLPA
The NFL Players Association may have to defend how it represented retirees during the 2011 lockout, two federal appeals court judges strongly suggested last week, an outcome that could dramatically change the union’s responsibilities to former pl... Continue reading
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Innovation leads to NASCAR deal
HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally.
The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterpr... Continue reading
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Putin’s Super Bowl Bling?
Russia's President Putin is being called out by New England Patriots owner Robert Kraft for allegedly stealing his Super Bowl Championship ring, with the "Street Signs" panel. Continue reading
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Ladies Man: Lucrative Stud Career Awaits Star Horse
He's the favorite to win at Britain's Royal Ascot race, but it could also make Animal Kingdom popular with the ladies. Continue reading
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Investing 101 On the Golf Course
CNBC's Andrew Ross Sorkin hits the links with golf pro Mike Stubblefield and Stifel's Kevin Caron to pick up some tips on how getting a "feel" for the game is like investing. Continue reading
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Big Factor in US Open Win: A Mental Coach?
Pro golfer and U.S. Open winner Justin Rose talks about how it feels to be the newest member of golf's elite club, and reveals his strategy for capturing the championship title. Continue reading
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Gulati talks about FIFA post, state of soccer
U.S. Soccer Federation President Sunil Gulati will not discuss much about the 2014 FIFA World Cup for one simple reason: The U.S. men’s national team has not qualified for it yet. Beginning with a match Tuesday against Honduras at Rio Tinto Stad... Continue reading
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Fighting Irish fragrance? Makes scents
Putting a new twist to “Irish spring,” the Cloudbreak Group, New York, will roll out a Notre Dame-licensed fragrance for the next college football season. The firm, which made the New York Yankees scent a $10 million-plus retail brand since... Continue reading
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